Investment Criteria

Nubrands Group invests in branded consumer products and consumer services companies which compete in well-established as well as emerging markets. We are constantly in search for quality companies with synergies to our portfolio of brands, technologies or know-how. This gives Nubrands a distinctive ability to help young companies in our core focus areas gain market access and grow more quickly.

Nubrands Group invests in branded consumer products and consumer services companies which compete in well-established as well as emerging markets. We are constantly in search for quality companies with synergies to our portfolio of brands, technologies or know-how. This gives Nubrands a distinctive ability to help young companies in our core focus areas gain market access and grow more quickly.

We invest in companies in the following stages of development:

Start-up capital: we can provide strategic and business planning advice and can help assemble high quality management teams around exciting new business propositions.

Expansion / Development capital: we invest in more established businesses that require funding to accelerate growth.

Buyouts: we consider buy-outs as a lead or co-investor in businesses with a capitalization of up to USD 30 million. Companies must fit our investment criteria either as stand-alone investments or as strategic additions to one of our existing portfolio companies.